Predict tomorrow's trendsetter's attitude today
Festival Twins is the AI-powered tool that combines real festival data with virtual twins. This creates predictive insights about Switzerland's most trend-oriented target group — quickly, precisely and measurable.
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From real data to real decisions — with AI that Understands target groups.
Brands and agencies are faced with the challenge of identifying real trend movements at an early stage. Classic surveys only provide reviews — Festival Twins continues: With digital twins, we simulate the behavior of real festival visitors and thus provide a glimpse into the future.
Festival visitors form the basis of our AI twins
From question to insight — results in just one day
Virtual twins simulate real behavior and trends
Real data, no assumptions — for well-founded decisions
How Festival Twins works
Our AI twins are virtual images of real people — trained with survey data from visitors to leading trend festivals. Each twin reacts individually, which gives us differentiated answers, scenarios and forecasts.
1. Digital Twins create
Our digital twins are virtual images of real festival visitors based on real behavioral and survey data. They react like real people and thus enable realistic, predictive analyses. This makes trends visible before they arise and makes brand decisions tangible based on data.
2. Target groups simulating
With our AI twins, target groups can be realistically represented and analyzed in a targeted manner. Whether women or men, age groups or people who have given a specific answer to one of the questions — each group can be simulated and interviewed individually. This creates reliable insights before time and resources are invested.
3. Insights received
Within 24 hours (maximum 48 hours for high complexity), we deliver clearly structured reports with understandable recommendations for action. The results not only show what target groups think, but also why they act that way. This creates precise insights that sustainably improve strategies.
Why Festival Twins?
Our AI twins offer a completely new perspective on market and target group analyses. They're fast, scalable, and deliver accurate results — without distortion or waiting time.
Faster than traditional surveys
Our AI twins deliver results in hours rather than weeks. This allows you to identify trends and make decisions while others are still collecting data.
As a result of the data being added again and again, the knowledge base is constantly evolving. Nevertheless, the identical twins can be interviewed again months later, if desired.
Realistic & forward-looking
The simulation is based on the real behavior of festival visitors. This results in precise forecasts that make current and upcoming developments visible. Our system offers the benefits of a “normal” survey with real people and AI.
Flexible inquiries in real time
Festival Twins enable targeted inquiries exactly where answers are unclear or contradictory. Individual profiles can be re-interviewed precisely without falsifying the overall context. In this way, motives, decision-making processes and subtleties can be deepened. The result is significantly more reliable and easier to interpret insights.
Really neutral behavior
With Festival Twins, the same target group can be interviewed multiple times without previous surveys influencing the results. After each question, the state of the twins is reset so that there is no bias. The advantage: Exactly the same profiles are surveyed again — not just similar ones. This enables particularly precise and comparable results.
Why Festival Twins?
Our AI twins offer a completely new perspective on market and target group analyses. They're fast, scalable, and deliver accurate results — without distortion or waiting time.
1. Create a survey
Formulate your questions — we'll help you fine-tune them. This creates the ideal basis for precise simulations.
2. Select target group
Select your target group or define your subgroup. This gives you answers that really matter.
3. report received
Get your visualized results report — clear and actionable. The insights are data-based and focused on your goals.
4. Make inquiries
Deepen your findings with targeted queries. This is how you test hypotheses and identify developments in real time.
A product from Double You
Festival Twins combines technology with a deep understanding of the target group. Behind the product is a team that combines data with real event experience.
Festival Twins was developed by Double You — the agency for experience-oriented brand partnerships.
With over 30 events per year, we know how target groups think and celebrate. This experience shapes every one of our tools.
This knowledge is the foundation of our AI twins. This creates images that really understand behavior.
Ready, your next project Data-based planning?
Book your individual demo now and discover how Festival Twins is changing your brand strategy.
